I nearly fell off my chair with excitement when I found out I was interning at Vogue India. After months of waiting and many early morning phone interviews I had finally secured a five week internship with one of the glossiest magazines in the world, in one of the most exotic countries imaginable. So off I went to Mumbai, home of Bollywood, gateway to India, and home to Vogue – a city so stylish even the terrorists wear Versace.
Stepping off the plane I got my welcome to the glamour of the city when I found myself rubbing shoulders with Shilpa Shetty at baggage reclaim – she to was standing, jet-lagged, waiting impatiently like us mere mortals. As I ventured further into the city I felt strangely excited to find out more about what the not-so-distant future held.
I’d obviously hoped that I’d be doing more than just fetching low fat caramel lattes from Café Coffee Day (the Indian answer to Starbucks) and I wasn’t disappointed. One of my most challenging yet amazing experiences was being asked to supervise on a cut out shoot. I was originally asked to assist, however the evening before was told that I would be supervising instead. Every Friday rails of designer pieces are sent to a studio where they are shot meticulously. This Friday was no different; as the day progressed we shot what seemed liked hundreds of gorgeous dresses, coats and saris. My eyes glazed over as I imagined how fabulous each would look on, the fabric twirling and twisting with each graceful movement. As we wrapped up the shoot at 10.30 pm I was buzzing with excitement and the insatiable desire to go out and blow my entire student loan on a Christian Dior dress – I did however refrain, much to my mother’s relief.
When it came to the staff, The Devil Wears Prada was truly fictitious. Priya Tanna, the editor-in-chief, was possibly one of the sweetest women I have ever encountered and couldn’t be further from the stereotypical ‘office bitch’. I remember on a certain occasion her coming round the office offering cake, as it was someone’s birthday, counteracting the myth that employees at Vogue don’t eat.
India’s fashion scene is growing hugely in popularity with designer stores such as Jimmy Choo and Gucci opening outlets within opulent hotels, and India’s first ever couture week having took place this year it was an incredible time to be there. With an array of spectacular Indian designers such as Satya Paul, Gauri & Nainika, and Manish Malhotra, Vogue India seems exceptionally well prepared to tackle competition from its Western counterparts.