Saturday 7th March saw the residents of Beeston take part in a world record attempt at simultaneous banana eating, part of a nationwide effort to break the world record for the greatest number of people eating a Fairtrade banana over a 24-hour period.

Banana eating was one of many activities which took place in the town square to raise the profile of the campaign to make Beeston a Fairtrade Town. Trent FM’s Twiggy and Emma joined the record-breaking residents of Beeston as they took part in fancy dress, Fairtrade food sampling, and a Fairtrade recipe competition. Residents were also invited to make their own Fairtrade smoothies using a pedal-powered ‘Smoothie Bike.’

Efforts to raise awareness of the Fairtrade concept also took place at the University in March, where the banana theme took the form of a one-minute eating competition. A fortnight of activities included a football match and Fairtrade wine tasing, alongside which students were invited to learn more about Fairtrade status, and its implications for producers in developing countries.

Susannah Sconce

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