The voluptuous, glossed lips. The steeped side parting with tumbling, polished waves cascading down past the sculpted cheekbones. The weighted, luxurious earrings pinned through the lobes. Lana Del Rey is undoubtedly distinguishable from the rest.
From the moment Lana Del Rey burst onto the music scene in August 2011 after posting her own music video on Youtube for her debut single ‘Video Games’, every fashion or beauty lover must have sat up and taken note of her. It’s hard not to be captivated by Lana’s huge, khol-framed eyes luring spectators into her cool, vintage Del Rey world. And the fashion world did not miss this.
Christopher Kane’s models strutted down their catwalks debuting his SS12 collection to this very song – a slightly odd choice considering the actual beat of the song is barely existent. However, after seeing it in action, it’s evident that the song choice was simply perfect; Lana’s voice oozed sensuality combined with a sense of mystery and therefore absolutely perfect for Christopher Kane, a quintessentially British designer. Not to mention, in February 2012 other British designer Mulberry released the Del Rey – a bag named after Lana herself. It’s no wonder her street style has inspired a generation of girls in Britain.
Although she presents a sense of 40’s glamour in her music videos and on stage, off-duty she’s more relaxed; donning hi-tops, black leather biker jackets, topped off with huge hooped earrings that not many people can pull off. This kind of sporty, American clashing look can literally be seen on any street of a British city nowadays, paired with the same careless attitude that Lana exudes. As for her on stage look, there’s no doubt that her breath-taking dresses reinforce the idea that Lana is all about quality – women will definitely be taking tips towards the run-up for Christmas party season.
Perhaps this is why she was the choice for British high street store H&M’s latest campaign. It’s rare to find a person that has not seen the latest images of Lana in a huge range of their garments – from chunky, knitted oversized jumpers to skin-tight leather trousers, teamed with statement stiletto-heeled boots; totally disproving those who think that winter is an excuse to hide away in layers, waiting for the sun to come out again! After flipping through the images of Lana in H&M’s latest gear, I doubt there’s a woman in Britain who wouldn’t be excited about wrapping up in the very same knitted clothes that Lana carries off in such a dazzling way.