Jeremy Scott, Creative Director of Moschino, stated to Vogue that “I just wanted to make something fun, something a little theatrical, something colourful, and upbeat and bright”. On the 10th June 2016, in the city of Los Angeles, he put on a show that fulfilled all these aspirations.
The sixties-inspired extravaganza, which featured many of the illustrious names in the industry, has been the talk of the fashion world. However, not all of the media response has been positive. Since Scott took over the renowned label from Rossella Jardini in 2013, Moschino has become a fashion house associated with its slightly unconventional styling, such as the ready-to-wear collection of Autumn/Winter 2014. Therefore, it comes as no surprise that some onlookers feel some of Scott’s collections can be far-fetched.
“I just wanted to make something fun, something a little theatrical, something colourful, and upbeat and bright”
Now don’t get me wrong – I love fashion with a pattern. Nevertheless, it’s easy to see how the label is dividing opinion with its latest fashion offering. Patchwork, sequins, mirrors, crochet, papier-mache, cartoons, florals, studded leather and pom-poms were just some of the components in the collection. In many cases, a number of these elements were used within the same look, which may be the reasoning behind the criticisms received – where does one draw the line between stylish and over-the-top?
Regardless, the label has accumulated an esteemed following, with names such as Katy Perry, Bella Thorne and Serayah appearing in the FROW at the LA Live Event Desk Space. The models appearing in the show were also of a high caliber: Victoria Secret’s angels, Miranda Kerr and Alessandra Ambrosio, walked alongside the descendants of fashion royalty, Presley Gerber and Anwar Hadid, all adorned in the spectacular creations of Jeremy Scott, which for some included oversized pageboy caps.
“The collection is a love letter to Los Angeles”
It would appear that the overall show was as understated as its subject: the set’s centerpiece consisted of large inflatable flowers and animals. With the addition of pulsating lights and sounds, any child of the sixties would have been struck with an overwhelming sense of déjà vu. The show was certainly attention-grabbing, but as the headline event for MADE Los Angeles, it was most definitely necessary to be so. The label is clearly very capable of adapting to its environment – fashionista.com even went as far as to say that: “The collection is a love letter to Los Angeles”.
Whatever anyone’s taste in fashion is, it can definitely be appreciated that Scott has an immeasurable talent for creating a spectacle. To this day, Scott’s design aesthetic has been nothing short of bold but it seems that is just the Joie de Vivre Moschino needed to gain a position on the world stage of fashion.
Take a look at some of the photos from the event on the Vogue website.
Image: Design Milk via Flickr