• In a Barbie world: the branding story of The Barbie Movie

      Ed Farley Warner Bros’ Greta Gerwig-directed BARBIE has become a cultural phenomenon. Aside from the obvious reasons behind Barbie’s iconic branding that has permeated many generations since its 1950’s debut, the film’s roll out has not only seen traction through its content from film stills, fashion choices and...
  • Barbie’s New Bod

    Since the original ‘Barbie’ doll was dropped in 1959, multiple editions of the popular toy have been rolled out as new styles and societal attitudes have evolved. The 1st of March marked the simultaneous release of thirty-three editions of the doll, which include three new body types, seven skin tone...