Superdrug

When thinking of the sustainability of the makeup we use, the first thing one should consider is whether the brand is cruelty free or not. However, it is often the case that brands advertise themselves as cruelty-free,  but are in fact are owned by larger corporations that are not...

120 billion units of packaging are produced in the global cosmetics industry annually, most of it is excess plastic and non-recyclable. “Many cosmetic brands are now ‘cruelty-free’ and ‘vegan’” In our current climate, the typical consumer has become more aware of these environmental issues, catalysing a shift towards more...

In recent times no one has quite got the cult following in the beauty world like Kylie Jenner. Her Instagram pictures hoard comments from fans begging to be let into her makeup routines and rituals. Lucky for all those fans, last month Kylie launched an app where she posts...