You haven’t heard of Gizéle Oliveira? Let me introduce her: Besides modelling, she also has one of the largest Instagram followings of any other Brazilian model. In a recent interview with Vogue, this Vila Velha native and fashion week superstar stated that her Instagram first blew up with followers after her debut appearance at her first fashion week. Her photos were beginning to gain likes, not only from everyday technology wise fashionistas, but also from some the most celebrated fashion photographers, bloggers and magazine editors. Gizéle’s blog and new Instagram following helped her to gain work in the industry all over the world.
In the UK she is now signed to Storm Model Management, agency to the best – Kate Moss, Jourdan Dunn and Victoria’s Secret model, Behati Prinsloo to name a few. Whether she’s hanging out at the beach with friends in LA, or rushing between fashion shoots in New York, Gizéle always achieves a simple yet completely unique look. She never misses the opportunity to photograph her effortlessly cool and well put together outfits for her ever expanding blog titled Gizele A Go-Go.
Gizéle burst onto the fashion scene after being spotted in various “Streetstyle” features from fashion week 2013. These features appeared on countless websites, from Vogue to E! online throughout fashion week. This without a doubt caused her profile in the world of fashion to skyrocket. In January of the following year she appeared for the first time on the cover of Vogue India and was also featured in a 9 page long spread titled Soft Focus. Here she wore a palette of soft pastels, in knife plead skirts and Hermès cashmere sweats.
Later that year, during Milan fashion week, the rising fashion icon was cast in Dolce & Gabbana’s exotically decadent Spring ready-to-wear fashion show. Sparkling in a Spanish flamenco inspired empire waist dress, embellished with appliqué gems of golden hearts, Gizéle’s sharp stare and fierce walk was the talk of the show. Fashion critics stated that her appearance in the show was almost an incarnation, the essence of the very idea and inspiration the show itself was based on this being the idea and consensus originating from Spanish matadors, “dress to kill, or be killed”.
I still can’t take my eyes off the equally beautifully exquisite crown of gold hearts and rubies that donned Gizéle’s head as she walked the runway.
In the year of 2015, Gizéle appeared in a spread for Elle France in May. This is one of my favourites of all her editorial photo shoots. with a title theme of “Feux de l’amour” meaning, “The Young and The Restless”. Portraying a scene of a summertime fling and channelling their inner free spirits, Gizéle and her fellow male model wore bohemian and tribal ensembles and colourful gems perfectly in line with Summer 2015’s accessories trends.
Having been an avid follower of Gizéle’s blog for many years, I have to say it really amazes me just how quickly her follower count grew. In an interview with Lilian Pacce, fashion journalist and critic, Gizéle gave tips on how to stand out and be noticed on Instagram (read the original interview here). According to the Insta sensation, it’s essential to be original and post “a little of everything”. She also stated that before she posts up, she considers, “would I enjoy this photo if I was someone else?” – So there you have it! The secret to becoming an overnight Instagram star according to Gizéle.
Image Credit: Instagram/GiizeleOliveira, Gizéle Oliveira and Johann Camboulive in Elle France May 7th 2015 by Gianluca Fontana, twitter/stereohypes, Gizéle Oliveira for Gizele a Go-Go